If you have been thinking about starting your online store lately, choosing the right eCommerce platform should be the first thing on your mind. If you don’t build an attractive and functional e-commerce store, you are sure to lose your business in the early days.

When talking about the best eCommerce platform, how can we forget the two eCommerce giants – WooCommerce and Shopify. Over 1.7 M merchants sell using Shopify and over 3,876,748 websites use WooCommerce, at present. But then, which among these two is the right eCommerce platform for you?

In this article, we will discuss WooCommerce vs Shopify in detail. We are sure at the end of this article, you will be able to make an informed decision.

WooCommerce – Overview 

In comparison to Shopify, WooCommerce is an open-source eCommerce plugin that is added to WordPress (WP). Initially, WooCommerce was developed by a WordPress theme developer but was later acquired in 2015 by Automattic.

WordPress users can install and use WooCommerce just like any other plugin. This means you need to have a WP site to be able to use the WooCommerce plugin.

With WooCommerce, you will also need to buy eCommerce hosting separately. Here it becomes crucial to choose the best eCommerce hosting provider to reduce your workload by taking care of the technical tasks.

While it’s true that WooCommerce is more complex than Shopify, you get more control over your online store. So, if you are a technical user with specific goals, WooCommerce is a good fit.

Pros & Cons of WooCommerce

Pros of WooCommerce Cons of WooCommerce
Scalable and flexible Self-hosted; entire store management is on you
Endless customization with free and paid plugins and themes Need you to have the technical knowledge to run your store; not beginner-friendly
Free to install, quick to set up Too many plugins & extensions slow down the speed and overall performance
Reasonably-priced extensions
Optimal Security
Large Community Support

Shopify  – Overview 

Shopify was founded in 2006 by Tobias Lutke and Scott Lake. They built Shopify after they were highly disappointed with the existing eCommerce platforms. Shopify is a beginner-friendly and non-technical eCommerce platform, which is why it is highly popular among merchants. With simple clicks, you can set up your online store in no time.

Shopify is a hosted solution so it frees you from the technical aspects of running an online business site. This also means you don’t need to struggle to find the best eCommerce hosting to purchase a separate hosting package.

What more? Shopify is packed with everything you need to build and run your online store.

Pros & Cons of Shopify 

Pros of Shopify Cons of Shopify 
Hosted platform -you don’t need to code to build your online store Not a free platform; need to pay subscription fees
Easy to use Limited customization
Around-the-clock support Expensive apps
Multichannel integration
Offers a wide range of sleek themes
Tons of SEO additions & other marketing tools


WooCommerce vs Shopify – Detailed Comparison

Let us compare the two eCommerce giants based on the top factors, including ease of use, customization, cost, build time, support, marketing tools, and performance.

WooCommerce vs Shopify: Ease of Use 

When it comes to usability, Shopify tends to be the winner! How? Since Shopify is a hosted platform, it does not require you to know the technical aspects of creating or running your e-store. Whether it is hosting, domain name, or SSL security (SSL) certificates, Shopify has you covered. In a nutshell, whatever you need to build and run your online store, Shopify offers you everything in one place.

On the contrary, WooCommerce is more complex as you need to do all the legal work, such as sourcing the web hosting and security on your own. And for this, you must have technical knowledge of hosting as well as coding.

WooCommerce vs Shopify: Setup Time

Again, Shopify wins the game here! Shopify comes packed with many built-in features that allow you to build your eCommerce store faster. It is an ideal option for those who are starting from scratch and have little technical skills. You can set up and make your e-store live easier and faster and can give it the look and feel you want using a wide variety of themes.

In contrast, WooCommerce is perfect for users who want to make sales immediately. With WooCommerce, you have more control over your online store and you can make it as creative as you want. However, all this needs technical skills and time.

So, if you want to build your online store but want to get the ball rolling quickly, WooCommerce is not for you.

WooCommerce vs Shopify: Customization 

Both WooCommerce and Shopify are rich in stylish themes to give your online store a professional and attractive look.

You will find more than 70 free and paid themes in the Shopify theme store. What’s interesting about Shopify themes is that they are very polished. Also, the premium themes are available at a price range starting from $140. Now, this may seem expensive at first, but it’s a one-time payment and will ultimately pay off when your beautiful-looking e-store will generate more revenue.

However, with WooCommerce themes, the look depends on your technical skills and how much effort you put into building your store. Since the designers create new themes, there’s no limit to WooCommerce themes.

In short, Shopify themes are more curated whereas WooCommerce offers a fantastic range of themes.

WooCommerce vs Shopify – The Final Verdict

So, we have listed all the points of difference between Shopify and WooCommerce. Both are great options when it comes to developing an eCommerce store. However, your choice should depend on your requirements.

Who Should Use Shopify Who Should Use WooCommerce
Support and security are the top priority for you A lot of personalization
Faster store set up with limited technical skills Multi-location large online store
Easy customization using sleek templates Anyone who is technically proficient and wants more control over their store



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