1. Create Editorial Calendar

An editorial calendar is a comprehensive planner, covering all your publishing activities across different content distribution channels — your website, blog, social media, and third-party resources.

The goal of an editorial calendar is to provide a single-pane view of all your activities and keep track of progress.

2. Establish Content Writing Guidelines

Content writing guidelines help standardize the quality of content you produce. Developed as part of a website style guide, they detail:

• Content formatting requirements
• The preferred tone of voice
• Content lengths
• Image use
• Fact-checking and citing requirements
• Internal and external linking
• Editorial workflow
• SEO requirements

3. Create Educational Content and Tutorials

Once you set a formal system for managing the content flow and quality, it’s time to get to writing. Determine which types of content you’d want to produce based on your target audience preferences, niche, and competition.

Some of the popular types of marketing content include:

• Blog posts
• Whitepapers
• eBooks
• Case studies
• Social media posts
• Videos
• Podcasts
• Infographics
• Influencer content
• User-generated content

4. Repurpose Content

Great blog posts have a long shelf-life. A data-backed post, published on your website can be later repurposed into:

• A series of social media posts
• Downloadable charts, graphics, PDFs
• The audio version shared on third-party platforms
• Narrated or screencast video
• Email marketing sequence
• Syndicated content for guest posting

5. Repurpose Content

Great blog posts have a long shelf-life. A data-backed post, published on your website can be later repurposed into:

• A series of social media posts
• Downloadable charts, graphics, PDFs
• The audio version shared on third-party platforms
• Narrated or screencast video
• Email marketing sequence
• Syndicated content for guest posting