Responsibilities
Responsibilities include overseeing on-site content throughout the customer buying journey, promotions, key performance analytics and reporting for continuous site, commercial and campaign optimization. Manage sales efforts and product promotions by working in partnership with sales and product management to develop the front-end website experience and features. You are driven by data and buying journeys and enjoy working with sales, marketing and software development to maximize results.
Owner and evangelist of our website & e-commerce strategy
Develop programs and initiatives to increase the online transaction rate through increases in customer acquisition, retention and up/cross-sales
Develop and implement the strategic online marketing plan with the other marketing teams and report based on data analytics
Define the user experience optimization together with our UX specialist and front-end developer team
Align with different Leaseweb regional offices for local differences
Help create the content plan, customer journeys and buying journeys
Manage the team (4 FTEs) on web content, SEO and customer experience programs
Who are you?
Up-to-date on new technologies that drive optimization and site-conversion functionality
Knowledge of CRO, SEO, SEA, Google analytics, CMS, ecommerce and marketing platforms. Basic knowledge of CSS(3) en HTML(5) and CRM.
A good mix of commercial, marketing and IT skills
BA/BS in marketing, business or related field
Minimum 3 years’ experience in e-commerce
Experience developing and coaching a team (4FTEs)
Demonstrated ability to lead scrum projects and develop online initiatives is required: organizing, planning and executing projects from conception through implementation
In-depth knowledge of e-commerce and user experience best practices, experience managing e-commerce and websites
Self-motivated and able to work independently as well as part of a team in a fast-paced environment with multiple projects, tight deadlines and changing priorities and show constant entrepreneurial initiative
Strong verbal and written communications skills in English
Apply?
For more information, please contact with submit a ticket and send your CV resume